He With The Biggest Database Wins...

The Problem:

Back in 2006 Captain's Club at Woodfield, a Ray Floyd designed course was looking to revamp their website and grow their golfer email database.  Their current local website & email marketing provider recently developed a brand new website and email marketing system for Captain's Club.   2 years later, after spending thousands and thousands of dollars, Captains Club still only had less than 700 golfers in their database.

The Solution:

Captain's Club teamed up with Course Logix in 2008, which built a brand new website specifically designed for a public golf course which was also enhanced for the search engines.  Since the new site, website traffic has doubled and all Membership, Outing, League and Wedding leads are now electronically stored in a database.  Since the new website, Membership and Wedding business is at an all time high.

Course Logix has also helped Captain's Club grow their golfer database from 700 to 7,000 in only 3 years through the use of the Course Logix E-Club and Kiosk program at the golf counter.

"Play has increase year over year for the past 3 years and we get compliments on our website every day.  We have the power to segment our database and send an eblast quickly to drive revenue.  Our banquet revenue has definitely seen a jump since the new website, which we are positioned in the search engines quite well"

Matt Horn
Head Golf Professional
Captain's Club At Woodfield