Twenty years inside the golf business, one company today
CourseLogix and TeeWire merged in 2026 and operate as one company under the TeeWire name. CourseLogix is the website and marketing side of the company; TeeWire is the golf course management platform.
From a website studio to the whole operation
CourseLogix is founded
In Clarkston, Michigan by Bay Paul, consulting for golf courses on how they run, how they market and what technology they run on. More than 500+ course websites come out of that work, along with email marketing and search.
TeeWire is founded
To build the software behind the counter: the tee sheet, online tee times, point of sale, member billing and accounting, on one database.
The two merge under the TeeWire name
CourseLogix stays the website and marketing side of the company, and a course website is delivered as part of the platform.
Our group has decades of combined experience operating and marketing golf courses, and that is still the difference: the people who build and support the software have stood behind the counter.
The people behind it
Bay Paul
Founder & Chief Client Support OfficerBay combined his marketing background with club management experience to build CourseLogix in 2005, and later TeeWire. He still works with clients directly on a day-to-day basis, which is what sets the company apart, and he is known in the industry for his "servant's heart" and for keeping client relationships for the long haul. Bay has worked in internet marketing since 1999.
Experience and affiliations- Vice President of Franklin Golf Management
- Board Member, MGCOA (Michigan Golf Course Owners Association)
- Director of Golf at Huntmore Golf Club
- Director of Golf at Captain's Club at Woodfield Golf Club
- Director of Sales & Marketing at Oakhurst Golf & Country Club
- Search Engine Optimization Consultant
- 15+ year NGCOA member
- Writer for the MGCOA "Tee Off Times" magazine
Dean Horn
MentorDean Horn's 30 years of golf management experience earned him a reputation as an innovator within the golf club industry. With his ideas, detailed management style and history of profitability, Dean has been a mentor to Bay Paul from the beginning, and CourseLogix's success would not have been possible without him.
He consults for golf courses today through Franklin Golf.
Experience and affiliations- President of Oakhurst Golf LLC, Clarkston, MI
- General Manager of Orchard Lake Country Club
- Owner and General Manager of Huntmore Golf Club
- President and Partner of McKay Golf Management
- General Manager and Partner of Ballentrae Golf & Yacht Club
- President and General Manager of Deer Creek Golf Club
- President and General Manager of Carolina Club, Margate, FL
- General Manager and Director of Golf at Boca Woods Country Club
The web team that designs and supports course websites works across both names. Meet the whole TeeWire team ↗